The sales volume of a smart door lock brand has been hovering in the middle of the category for a long time and cannot find an effective growth strategy. They met us by chance by hiring customer service representatives before they aimlessly poured more of their promotional budget into driving sales.
Based on market research on keyless smart locks, we found that, aside from changing prices, the fastest way to disrupt the situation is to create a competitive advantage for them. Therefore, we have added an after-sales service that allows consumers to install it at home for free.